The Baralaba Bash is a Country Rock music festival that was held for three years from 2022-2024. Born from a community initiative to attract Australian music industry legends from 80s rock bands to current country artists to central Queensland for one huge weekend of family fun. My role was to provide marketing and Creative support for the for the event, which among a multitude of things included completely redeveloping the Baralaba Bash website from the ground up.

Showcasing a weekend of live performances, activities and local tourist attractions. I developed a fully equipped e-commerce site that included online only ticket sales and accommodation bookings, plus online merchandise store. The site was accompanied by ticket checking app built into the platform for use with app enabled smart phones.

Platform analytics indicated a 2,500% increse in traffic year over year which was augmented by organic Facebook and Instagram community campaigns to promote the event through linked Baralaba Bash accounts on Meta platforms.