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PRIME7 Re-brand
Project Type
Strategic corporate branding, Creative Direction, graphic design, broadcast animation and design.
Date
2011
After 12 years and significant changes to the FreeTV market, coupled with organic changes to the organisation the PRIME Media group decided it was time to re-brand. Leveraging closer ties with the Seven Network as a result of a capital raising process, PRIME Media Group was to co-brand all on and off-air content with the Seven Network, linking in with Seven's Digital channel offering, 7Two, 7Mate and others as they come on-line.
Project scope:
On air: IDs and promo tags, broadcast watermarks, lower thirds strap-lines, Community Service Announcements and Community partnerships co-branding; Plus, full re-branding and design of Prime7 News.
Off air: Full corporate identity, stationary including business cards, letterheads, writing pads, sales presentation folders, magazine and press advertising shells.
Outdoor: Transit media bus wraps and roadside billboards.
