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Harmony Day Campaign
Date
2012 – 2013
Project type
Broadcast Animation & Editing and Website UI design.
Scope
For Pollies Vs Pros event and internal communications:
• Intranet content creation
• Media liaison
• Working with internal stakeholders on external event management
• Overseeing event managment and consumables procurement
• Event photography
For website:
• Graphic and UI/UX design
• Usability and accessability compliance
• Wireframing and IA
For Video:
• Project planning – working with cross sectional teams to acquire
necesary historical assets
• Script writing and creative strategy
• Storyboard and style frame design
• 2D/3D Animation and Audio visual timing
• Compositing
• Coordination of voiceover (my daughter)
One of my KPIs at the Department of Immigration and Citizenship was to deliver a successful National Harmony Day campaign. As the Australian Government's lead agency for building social cohesion with multicultural communities, I was in effect the Creative Director for the National Harmony Day campaign, our national day to address racism and promote inclusion in the community.
Amongst an expansive work list, in 2012 I delivered a redesigned website designed to meet WCAG 2.0 AA accessibility compliance and to improve user experience by integrating in new user features such as rich education tools such as video, which was later integrated with an Augmented Reality app for smart phones.
In 2013, I strategically increased the cuteness factor for adults and relevance for school children by having my then 11 year old daughter voice the Community Service Announcement (CSA). Originally planned to be aired on SBS, we pivoted at the last minute to rely solely on social media to get the message out due to changes in media content regulations. Resulting in the animation going front and centre on the Harmony day website, on the department youtube channel and a boosted social media campaign being run on facebook, whilst on youtube it resulted in more than than 21,000 organic views.
