With a significantly elevated public profile thanks to the COVID-19 pandemic and coinciding with the launch of a completely new website. The TGA agreed to a re-brand after 12 years with its previous outdated design.

Balancing the requirements of the Australian Government Brand and styling dynamics of the Department of Health and Aged Care's master brand as the lead department. The TGA's new visual identity was no small feat, designed with a revitalised 'swish device’ representing the balancing of consumer safety and provision of balanced rigorous testing of therapeutic products. The new identity presents a smart professional facade to a highly specialised organisation.