Designed to coincide with the launch of the new ODC website, The Office of Drug Control (ODC) needed a new brand after the Department of Health and Aged Care re-branded with a new corporate style I was asked to develop a new brand that aligns with the department's master brand architecture whilst still presenting the ODC with its own individual style.

My approach to the creative process was to begin by developing a colour scheme inspired colours of the organic materials the ODC regulates – Cannabis, Opioids, Kava and other chemical entities. From here I developed a design inspired by the chemical structures of regulated entities with most chemical structures forming a hexagonal pattern. From here I developed the hexagon pattern using 3D tools in Illustrator to create a clean multidimensional shape pattern for inclusion across the range of collateral developed for the ODC brand.