Representing group of 10 countries plus the EU and the World Health Organisation (WHO). Australia was the host nation and chair for the International Medical Device Regulators Forum (IMDRF) in 2022, culminating in a three day forum event plus two days of bilateral meetings.

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Held in Sydney as a hybrid online and live event it was attended by industry stakeholders and member countries with a mix of in-person and streamed fora presentations. 

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This project was comprised of a teaser video posted on the IMDRF website and shared on YouTube, LinkedIn, Facebook and Twitter, launch video also posted to youTube, and various video assets digital signage and branded collateral for the online conference platform and live event event. I also supplied official photography and videography for the event.

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Creative approach

Briefed to make the video something that showcases Australia whilst integrating current and emerging medical device technology, I sought intertwine Australian tourism footage and themes by interlinking the motion and visual elements found in scenes to merge the two and convey this message for participants to come to Australia for the event and stay for a holiday and see Australia afterward.