About

Marketing & Communications

• Demonstrable skills with market research and articulating product/value offer, Segmentation, Targeting and Positioning tactics
  & planning

• Demonstrable experience with digital and social media marketing, including SEO, User Generated Content, influencer and
  para-social marketing and call to action techniques

• Demonstrable experience with writing, executing and reviewing marketing and campaign strategies.

• Demonstrable experience with writing and executing branding strategies, execution and management.

• Experienced with writing digital marketing strategies, setting brand voice, content creation, planning, execution and analytics review and reporting.

• Experienced with Pitching and business development

• Experienced with stakeholder engagement and relationship management

• skilled with stakeholder mapping and resource allocation

• Skilled with rhetorical sentiment analysis

• Skilled with policy design

• Skilled with lobbying, advocacy, organising and planning

 

Creative Direction & Design

• Demonstrably skilled with creative ideation, concept development and creative team leadership

• Highly skilled with graphic design, typography layout, branding and image manipulation

• Adept with Generative AI from model selection through to style and syntax

• Demonstrably experienced with all forms of printing from branding and merchandising through to books, reports and large format printing e.g. Banners, bus wraps and billboards

• Experienced with specialised finishes e.g. foil stamping, laser etching, embossing & all forms of binding.

• Highly skilled with desktop publishing and typesetting for various outputs

• Skilled with web design construction and maintenance from UI design and User experience to wireframing, integration of
  e-commerce platforms, accessibility, SEO & tagging 

• Routinely experienced with social media content creation from Planning, strategizing, captioning, and tagging of static and animated content & performance reporting

• Skilled with photography, lighting and shot styling

 

Video Production & VFX

• Routinely experienced with creating, television commercials, TV promos, station IDs, VFX for TV and film/documentary/corporate plus short and long form content for social media.

• Skilled with multiple 4k video cameras, DSLR and mirrorless cameras, stabilisers & audio equipment

• Demonstrable experience with all aspects of Video and film production from Pre-production to Post production & playout including:

• Experienced with pre-production including: project management & producing, scriptwriting, storyboarding, shot planning, talent & location scouting and film scheduling.

• Routinely experienced with production including: directing, cinematography, audio recording; & gaffer.

• Specialised in post-production including: footage ingest, Editing, timing colour grading, audio recording & mixing, compositing, title design, matte painting, rotoscoping, motion design, visual effects, 2D & 3D animation, modelling, texturing; and lighting.

• FTP upload and social publishing

• web casting & webinar platforms.

 

Business Management & team Leadership

• Demonstrated ability to motivate and inspire staff to achieve operational objectives and quality with empathy and respect.

• Self-aware and lead by example

• Actively help team to grow and develop competency and career growth

• Adept at mentoring and coaching teams and creative talent

• Experienced with recruiting and on-boarding new team members

• Experienced with conceiving and implementing business improvement solutions, and innovation

• Budgeting (Projects and Cap Ex/Op Ex budget proposals).